判别分析在电信客户分类中的应用

随着中国电信市场的逐渐成熟，电信行业面临着如何从以“以产品信息为中心”向“以客户为中心”转变的难题。数据挖掘能从大量数据中发现潜在和有价值的知识。从数据库中提取了相关数据，作为分析的依据，利用SPSS中的判别分析对电信数据进行挖掘，建立模型进行分析预测，对电信行业进行了客户分类和预测，使得电信商的营销决策更具有针对性，给电信商带来了更多的效益。

The Application of Discriminant Analysis in customer Classification of Telecom

With the maturity of the China’s telecom market, the telecommunications industry is facing a problem how to turn “product-information-centric” to “customer-centric”. Data mining can find out the potential and valuable knowledge from large amounts of data. The paper extracts the related data from the database as a basis for analysis. It uses the Discriminant Analysis of SPSS data mining for telecommunications and establishes model to analyze and forecast and do customer classification and prediction in the telecommunications industry. Customer classification makes the telecom merchant to draw up more targeted marketing decisions and brings more benefit.