实行内部跨职能整合策略加快上市速度

<正>创新是公司生存的灵魂。任何一个新 产品的成功上市包含着研发、市 场、营运、财务等部门的通力合作。对于 一个企业来说,如何协调内部各部门之 间的工作以保证整个创新过程的发展显 得尤为重要。 在一个新项目启动的初始,需要对项 目团队的组织结构进行合理安排。目前,组 织结构可分成两大类型:一是传统型等级

Implementing an Internal Cross-functional Commercialization Strategy

Innovation is the lifeblood of a company. How to implement an internal cross-functional commercialization strategy to increase the speed to market? Successful launch of the a new product consist of the efforts from R&D, marketing, research, operation, finance departments, etc. Key points of setting up a NPD team, impacts of team leader characteristics, developing high-performing NPD teamwork and managing conflicts within NPD team were introduced in this article by Cherie Lim, the innovation director of Mccormick China.