从杜邦的经营策略看企业的核心能力

介绍了杜邦公司通过品牌管理、技术开发以及整合生产经营培养核心能力的做法 ,阐述了核心能力对企业参与市场竞争的重要作用 ,并提出了企业在培养自身核心能力上需要把握的几个关键因素。

Core Competence: An Analysis and Conclusion from DuPont's Marketing Strategy

This theis describes Duponts practices in such areas as brand management technology development and integration of production and marketing in order to enhance its core competence analyzes the importance of core competence to a company in the course of market competitionand points out several key factors for a company to keep in mind in developing its own core competence