Seeds of Cross-Media Production |
| |
Authors: | Susanne Bødker Anja Bechmann Petersen |
| |
Affiliation: | (1) Department of Computer Science, University of Aarhus, Aarhus, Denmark;(2) Department of Information and Media Studies, University of Aarhus, Aarhus, Denmark |
| |
Abstract: | We present an empirical study of an organization that has recently moved from traditional newspaper production towards cross-media
production involving the integrated digital production of newspaper, television, radio and web-news. The paper focuses on
the daily production rhythms of the media separately and of cross-media production. Since cross-media production is in the
making, we study the instruments currently used for planning and coordination, and analyze them as seeds that will eventually
make cross-media production happen. Time and timing are important in news production in general, and our analyses focus on
the rhythm of the daily planning, coordination and production processes. Specifically, we analyze the temporal coordination
of the activities in and around the Superdesk – the current center of coordination of the news organization, and of the persons
who work specifically with planning and coordination. We demonstrate how the production rhythms of the individual media collide
with that of cross-media, and how product lifecycle rhythms add to the list of causes of problems that may jeopardize cross-media
production. We propose to strengthen planning and overview support elements of the Superdesk, and the main new coordinator
role of the organization. We point out how the media rhythms of newspaper in particular must be backgrounded. To achieve cross-media
production, the starting point must be to strengthening and developing further the cross-media rhythms, rather than supplementing
individual media rhythms.
|
| |
Keywords: | " target="_blank"> cross-media production daily production rhythms Superdesk |
本文献已被 SpringerLink 等数据库收录! |
|