| 品牌房产呼唤业主建筑师 |
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| 引用本文： | 屠泳博,李冬冬.品牌房产呼唤业主建筑师[J].山西建筑,2007,33(27):214-215. |
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| 作者姓名： | 屠泳博 李冬冬 |
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| 作者单位： | 南京工业大学建筑与城市规划学院,江苏,南京,210009 |
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| 摘 要： | 介绍了业主建筑师产生的背景,通过对我国房地产业发展和建筑师特点的分析,指出业主建筑师是随着房地产品牌型经营的需要而产生的,并对产品研发和项目管理发挥着重要作用。
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| 关 键 词： | 房地产 业主建筑师 产品研发 项目管理 品牌经营 |
| 文章编号： | 1009-6825（2007）27-0214-02 |
| 修稿时间： | 2007-04-06 |
The desire of owner architect by brand oriented real estat |
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| TU Yong-bo,LI Dong-dong.The desire of owner architect by brand oriented real estat[J].Shanxi Architecture,2007,33(27):214-215. |
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| Authors: | TU Yong-bo LI Dong-dong |
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| Affiliation: | TU Yong-bo LI Dong-dong |
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| Abstract: | This paper introduces the background of the occurrence of dient architect,through the analysis of China's real estate development and the characters of architects,the article points out that the emergence of owner architect,playing significant role in project management,is the via-product of real estate's brand oriented business. |
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| Keywords: | real estate owner architect product research and development product management brand oriented business |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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