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Digital News Consumption and Copyright Intervention: Evidence from Spain Before and After the 2015 “Link Tax” |
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| Authors: | Sílvia Majó‐Vázquez Ana S Cardenal Sandra González‐Bailón |
| Affiliation: | 1. Reuters Institute for the Study of Journalism, Deparment of Politics and International Relations, University of Oxford, 13 Norham Gardens, Oxford, OX2 6PS, United Kingdom;2. Deparment of Law and Politics, Universitat Oberta de Catalunya, Av. Carl Friedich Gauss, 5 Parc Mediterrani de la Tecnologia, Edifici, B3 08860, Castelldefels, Spain;3. Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia, PA |
| Abstract: | We analyze patterns of digital news consumption before and after a “link tax” was introduced in Spain. This new legislation imposed a copyright fee for showing snippets of content created by newspapers and resulted in the shutdown of Google News Spain. The Spanish copyright law is a precedent to the Copyright Directive currently submitted to the European Parliament, which is planning to impose a similar “link tax.” We offer empirical evidence that can help evaluate the impact of that sort of intervention. We analyze data tracking news consumption behavior to assess changes in audience reach and audience fragmentation. We show that the law has no discernible impact on reach, but we identify an increase in the fragmentation of news consumption. |
| Keywords: | Online News Media Audience Fragmentation Social Media Regulation Audience Networks |