广西铜镜纹样在旅游文创产品设计中的应用

目的基于文物保护与利用的视角,将广西铜镜纹饰元素运用到旅游文创产品设计中,力求追寻古典文物纹饰之美新生机。切实实践文物保护与利用工程,使之坚定民族自信,展现民族瑰宝的魅力之魂。方法使用KANO模型分析与归纳用户关于旅游文创产品的相关需求,并利用FAST分析法建立功能树补充KANO模型在需求纵向分析中的不足,再根据纵向排序选取功能树中合适的设计元件,应用在旅游文创产品设计实践中,从用户需求角度验证广西铜镜纹样应用在旅游文创产品设计中的可行性与实用性。结果结合广西瑞兽葡萄镜纹饰,设计出了一款极富广西特色的旅游文创产品。结论通过KANO模型和FAST分析法的有机结合,充分利用广西铜镜文物资源设计旅游文创产品,既符合消费者对旅游文创产品的心理需求,又对广西当地文化传承与保护具有重要意义。

Application of Bronze Mirror Patterns in Design of Tourism Cultural and Creative Products in Guangxi

The work aims to apply the elements of the bronze mirror in Guangxi to the tourism cultural and creative product design from perspective of cultural relics protection and utilization,to pursue the beauty and vitality of the classical cultural relics,put cultural relic’s protection and utilization in practice,make it firm in national confidence and show the charm of national treasures.The KANO model was used to analyze and summarize the users’requirements for tourism cultural and creative products,and the function tree was established by FAST analysis method to supplement the shortcomings of KANO model in the longitudinal analysis of requirements.Then,appropriate design components in the function tree were selected according to the longitudinal sort and were applied in the design practice of tourism cultural and creative products.The feasibility and practicability of Guangxi bronze mirror pattern application in tourism cultural and creative product design were verified from the point of view of user demand.Combined with the pattern of Guangxi auspicious beast grape mirror,a tourism cultural and creative product with Guangxi characteristics was designed.Making full use of Guangxi bronze mirror cultural relic resources to design tourism cultural and creative products through the organic combination of Kano model and FAST analysis method not only meets the psychological needs of consumers for tourism cultural and creative products,but also has important significance for the local cultural heritage and protection of Guangxi.