基于形状文法的陶瓷茶具创新设计方法研究

目的为了应对陶瓷茶具市场产品的快速迭代,以及陶瓷茶具设计同质化严重、品牌风格缺乏延续性差等问题,提出一种快速、具有差异化的陶瓷茶具造型创新设计方法。方法基于形状文法理论基础,结合文创产品的设计方法,在茶具造型设计中加入参照物的造型元素,以科学、快速的造型推演方式,得出既有陶瓷茶具原型特征,又融合其他文化特征的陶瓷茶具设计方案群;同时以层次分析法构建陶瓷茶具造型的评价体系,得出各项设计因素的权重,对推演得出的方案群进行最优方案的筛选,并对筛选出的二维线性稿进行进一步的润色和完善,得出最终方案。结论基于形状文法的陶瓷茶具造型创新设计方法帮助陶瓷茶具企业在产品开发前期具有差异化、快速、科学、准确的设计方法,使得茶具产品设计更具有创新性和风格延续性,评价体系让陶瓷茶具方案的筛选有据可依,增加产品成功的几率。

Innovative Design Method of Ceramic Tea Set Based on Shape Grammar

The work aims to propose a fast and differentiated ceramic tea set styling innovative design method to cope with the rapid iteration of products in the ceramic tea set market, as well as the serious homogenization of ceramic tea set design and the lack of continuity of brand style. Based on the theory of shape grammar, and in combination with the design method of cultural and creative product, reference factor were added in the design of tea set. With the scientific and rapid styling deduction method, the program group with the characteristics of ceramic tea set and other cultural characteristics was obtained. At the same time, the evaluation system of ceramic tea set modeling was constructed by analytic hierarchy process, and the weights of various design factors were obtained. The optimal scheme was selected for the deduced program group, and the selected 2D linear draft was further polished to improve and get the final plan. The innovative design method of ceramic tea set based on shape grammar helps ceramic tea companies to have differentiated, fast, scientific and accurate design methods in the early stage of product development, making tea product design more innovative and style continuity. The evaluation system allows the screening of ceramic tea sets to be based on evidence, increasing the chances of product success.