| 技术本科院校公共关系策划的几点思考 |
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| 引用本文： | 潘清. 技术本科院校公共关系策划的几点思考[J]. 常州信息职业技术学院学报, 2006, 5(1): 19-21 |
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| 作者姓名： | 潘清 |
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| 作者单位： | 华东师范大学教育管理学系,上海,200062 |
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| 摘 要： | 如何树立学校社会组织良好的社会形象,拓展公共关系网络,争取社会资源在教学、实训、科研、就业等方面对学校的支持和发展相当关键,从公共关系角度针对外部公众的公众对象,谈谈对技术本科院校公共关系重要性、公共关系策划等对学校的推进作用。
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| 关 键 词： | 技术本科院校 公共关系 策划 |
| 文章编号： | 1672-2434（2006）01-0019-03 |
| 收稿时间： | 2005-11-22 |
| 修稿时间： | 2005-11-22 |
On the Design of Public Relations in Technology-applied Universities |
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| PAN Qing. On the Design of Public Relations in Technology-applied Universities[J]. Journal of Changzhou Vocational College of Information Technology, 2006, 5(1): 19-21 |
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| Authors: | PAN Qing |
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| Affiliation: | Dept. of Education Administration, East China Normal University, Shanghai 200062, China |
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| Abstract: | It is very essential for Technology-Applied University to promote social image, to expand wider network of public relations,and to strive for more social resources to support universities in teaching,practice,research and student employment From the view of public relations,the paper addresses the significance of public relations and the promotion of public relations design to Technology-Applied Universities. |
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| Keywords: | technology-applied universities public relations design |
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