服饰在海报中的信息传达

通过海报中服饰形象反映的政治特征、时尚特征以及商业、艺术、娱乐特征3个部分，论述了服饰在海报中信息传达的价值与意义。因服饰与社会文化、历史变革紧密相连，故海报也能最形象最敏锐地反映出社会重大事件，并在重大事件中显现出时尚特征。这两者的结合，说明服饰是鲜明的社会文化符号，它在海报形式上的出现更能准确地体现出人文现象。

Dress information transmission in playbills

This paper expounds the dress value and significane in playbill information transmission through three fields of dress image in playbill, such as the political character, fashional character and business, art, entertainment character. Dress links social culture and history transform closely, so playbill reflects important social events vividly and sensitively, and shows the fashional character. The combination of these two parts proves that dress is a bright sign of social culture, its presence in the playbill can reflect exactly the human phenomenon.