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春风化雨更护花
引用本文:志明.春风化雨更护花[J].中国食品工业,2003(7):60-61.
作者姓名:志明
作者单位: 
摘    要:<正> “茅台”是国酒。这无论从茅台的历史传承,还是其独特的工艺,都为茅台的品牌价值奠定了重要基础。 茅台镇酿酒的历史,可以追溯到明朝。 1918年茅台酒在巴拿马获金奖之后,便在中国社会中不断演绎着独特的重要作用。 1935年春,中国工农红军攻占茅台,茅台酒为这支人民军队的将士消乏解困,止痛消炎。尼克松在回忆录中曾说,周恩来告诉他在长征途中,茅台是一种万能灵药。

关 键 词:茅台  品牌价值  历史传承

Make The Worldwide Brand
Abstract:As the acknowledged national wine, Mao Tai is the fruit of numbers of people's painstaking labor, such as Ji Keliang, Yuan Renguo, whose spirits dissolved into the Chishui River, land of both sides. They created miracles continuously all their lives, not only depending on the hard struggle, also the advancing brain for knowledge. They devoted themselves to making the best liquor over the world, which were their spiritual prop and the valuable fortune.
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