| 成品油销售企业客户经理管理方式的改进 |
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| 引用本文： | 卢艳萍. 成品油销售企业客户经理管理方式的改进[J]. 石油化工管理干部学院学报, 2009, 11(2): 33-35 |
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| 作者姓名： | 卢艳萍 |
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| 作者单位： | 中国石油化工股份有限公司湖南石油分公司,湖南,长沙,410005 |
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| 摘 要： | 资源型市场的形成和竞争主体的多元化使成品油销售市场的竞争日趋激烈。成品油销售企业要获得相对竞争优势，必须建立、完善管理机制和激励机制，改进和强化客户经理等一线经营人员队伍的管理方式，提高客户经理的综合素质。分析目前成品油销售企业客户经理管理方式中存在的问题及原因，提出改进的建议。
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| 关 键 词： | 客户经理 管理方式 改进 建议 |
Improvement of Management Mode of Customer Manager in Refined Oil Enterprise |
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| Lu Yanping. Improvement of Management Mode of Customer Manager in Refined Oil Enterprise[J]. JOurnal of Sinopec Management Institute, 2009, 11(2): 33-35 |
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| Authors: | Lu Yanping |
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| Affiliation: | Lu Yanping (SINOPEC Hunan Oil Branch, Changsha Hunan 410005 China) |
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| Abstract: | The formation of resources type market and the multielement of competition bodies axe making the refined oil marketing competition fiercer and fiercer. To gain relative competition superiority for the refined oil enterprise, we must establish and perfect management mechanism and stimulation mechanism, improve and strengthen management mode of customer manager （operation staff team）, improve their comprehensive quality. We analyzed the present existing problems and the causes in management mode of customer manager in refined oil marketing enterprises and presented suggestions of improvement. |
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| Keywords: | customer manager management mode improvement suggestion |
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