| 关于石油企业公众形象的几点思考 |
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| 引用本文： | 宋宁宁. 关于石油企业公众形象的几点思考[J]. 石油化工管理干部学院学报, 2012, 14(3): 71-74 |
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| 作者姓名： | 宋宁宁 |
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| 作者单位： | 石油化工管理干部学院,北京,100012 |
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| 摘 要： | 企业的公众形象是一个企业文化的外在表现，并与企业的绩效紧密相连，良好的企业公众形象能够不断促进企业绩效的良性增长。当前，石油企业的社会公众形象正受到人们的广泛关注。如何树立并维护一个良好的公众形象，为企业的发展提供正能量，是摆在石油企业面前的一个重要课题。
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| 关 键 词： | 石油企业 公众形象 维护 对策建议 |
A Few Thoughts on the Public Image of Petroleum Enterprises |
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| Song Ningning. A Few Thoughts on the Public Image of Petroleum Enterprises[J]. JOurnal of Sinopec Management Institute, 2012, 14(3): 71-74 |
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| Authors: | Song Ningning |
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| Affiliation: | Song Ningning (SINOPEC Management Institute,Beijing 100012) |
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| Abstract: | Corporate public image is the outward manifestation of an enterprise＇s culture and is closely linked with its performance. A good public image can consistently drive the healthy growth of an enterprise＇ s performance. At present, the public image of petroleum enterprises is drawing wide attention. How to establish and maintain a good public image to provide positive energy for enterprises＇ development is an important task faced by petroleum enterprises. |
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| Keywords: | petroleum enterprises public image maintain suggested countermeasures |
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