基于感性工学的火车票设计的喜好度研究

目的从感性工学的角度出发,分析火车票设计的用户喜好度与火车票各设计要素之间的相关性,提出符合用户喜好度的火车票设计要素组合,为相关火车票设计师提供借鉴。方法运用焦点小组研究法对火车票进行设计解构,挑选代表性的火车票样本;运用数量化理论法对所收集的代表性样本进行用户喜好度与火车票时设计要素的相关性分析。结果火车票的表面处理和和用户喜好度是最相关的,接着依次是火车票的外轮摩、字体大小、图底装饰、颜色,与用户喜好度最不相关的是火车票的材质。结论进行火车票设计的时候可以侧重选取表面处理为高光的、外轮靡为竖长方形的、外轮摩字体大小不相等的和没有图底装饰的设计要素组合特征。

Preferences of Train Ticket Design Based on Kansei Engineering

It aims to analyze the correlation between user preferences and design elements of train ticket based on Kansei Engineering, and propose the combination of train design elements accord with user preferences for the relevant train designers. It applies Focus Group Research Method to deconstruct the train ticket and selected representative sample, uses Quantification Theory Type I to analyze the correlation. The most relevant with user preferences is surface treatment of train ticket, followed by outer contour, font size, decorative, color, and the last is material. Train redesign can focus on high light in surface treatment, vertical rectangle in outer contour, not equal font size and no decoration.