朱仙镇年画艺术数字化发展探析

目的对朱仙镇木版年画的数字化推广进行研究。方法简要阐述新媒体语境下河南省非物质文化遗产的发展现状,在此基础上分析了数字化技术与朱仙镇传统木版年画艺术保护和传播进行整合研究的必要性,探寻了推广实践方式。结论数字化新媒体的应用加快了传统木版年画现代化发展的脚步,提高了传统民间工艺品牌传承的受众影响力,有助于拓宽市场化推广渠道;为开封市非物质文化旅游资源的开发奠定了基础,提升了民间工艺的市场竞争力。

Digital Development of Zhuxian Town Art New Year Paintings

It aims to study the digital popularization of Zhuxian Town woodcut New Year paintings. On the basis of summarizing the necessity of integrating the digital technology and the protection and dissemination of the traditional woodcut New Year paintings in Zhuxian Town, it summarizes the necessity of the research on the intangible cultural heritage development in the context of new media. The application of digital new media can accelerate the pace of modernization of traditional woodblock New Year paintings, strengthened the audience influence of traditional folk craft brand inheritance, and help broaden the channels of marketization promotion. It lays the foundation for the development of the intangible cultural tourism resources and promotes the market competitiveness of folk arts and crafts.