认知产品和服务中的设计学关联性思考

目的理解设计认知产品和服务的本质,明晰设计面临的问题。方法通过分析理解认知产品和服务的特殊性,分析关联学科和技术的特点理解彼此逻辑关系,认识到认知产品和服务作为一个新领域,给设计学带来机会和挑战,并从设计学角度给有志于从事认知产品开发和设计的人员提供参考。结论在开发认知产品和服务中,促进产生新的设计领域和设计范式。成功的设计需要基于认知科学,利用认知技术,去构建学习中的体验设计和服务设计。

Reflection on the Relationship of Design in Cognitive Products and Services

It aims to analyze the brand communication value and strategy of beverage packaging. Based on the relevant theory of brand communication, it analyzes the basic characteristics of social media, combined with the typical case studies. The emergence of social media has greatly changed the environment of brand communication. Packaging plays a key role in connecting the brand and the consumers. Packaging design should enhance the communication function of packaging on the basis of in-depth analysis of the brand positioning and the audience crowd. So that packaging has become an important platform for brand communication.