因特网上的商业广告运作

对于投资者来说，网络广告经济、有效和便利，导致起来越多的网络广告出现．网络广告在满足来自不同国家的客户需要的同时，也为投资者和广告公司带来了丰厚的回报．但是，仍然有很多因素阻碍着网络广告发挥作用．只有网络广告公司改变创意思想、增加人才标准的内涵、熟悉通用的情感，才能引导广告的流行趋势．

Commercial Advertisement Running on Internet Network

Passing through the looking at development of the on-line advertisement, this paper summarized four kinds of models used in the internet advertisement management. Comparing with other advertisement mediums, the anthor analyzed the advantage and weakness of the network advertisement, pointed out the strilies brought by the intemet advertisement. It is so economic,efficient and convenient to play a commercial advertisement for the sponsors that more and more commercial advertisements emerge on the intemational network. At the same time of satisfying many needs of customers coming from different countries, on-line advertisement also eamed much money for advertisement sponsors and companies. But there still are many difficulties that hinder the on-line advertisement from exerting their functions. only companies that change their creating-idea,add the ability to advertise, and have an intimate knowledge of all-using human feeling can follow the feet of the time and lead the fashion of the advertisement.