基于团队合作博弈的自动协商模型

企业在联盟方式下运营,有利于提高供应链的协同运作能力.为进一步发挥其在与需求方进行协商时的群体协作报价优势,将协商团队、合作博弈和自动协商理论进行融合,以供应链典型生产和物流企业结成产运纵向联盟为背景,提出基于团队合作博弈的纵向联盟成员协同报价自动协商模型,并基于Shapley值对报价方案按照成员报价的贡献对联盟收益进行分配.研究表明,产运纵向联盟集中定价的情况下,团队成员采取完全合作的方式进行报价,可以在团队收益最大化的同时,实现自身收益最佳,且有利于维持激烈市场竞争环境下产运纵向联盟的稳定合作关系.

Automated negotiation model with collaborative offering of team

Enterprises operating as an alliance is beneficial to improve the cooperative operation ability of a supply chain. To further give full play to its advantage in negotiating with their demanders by group collaborative offering, according to the characteristics of the vertical alliance with production and logistics enterprises in the supply chain, this paper proposes an automated negotiation model with collaborative offering of production-logistics vertical alliance based on cooperative game, in which the theories of negotiation team and cooperative game are combined with automated negotiation theory. In addition, the alliance collaborative profit derived from negotiation result is distributed with the Shapley value method according to contribution or importance contributed by each team member. The results show that, in the case of centralized pricing by the production-logistics vertical alliance, each team member may get the best profit meanwhile optimizing the total profit of negotiation team if they calculate offer with a completely cooperative attitude, which may also be good for maintaining the stable cooperation relationship of production-logistics vertical alliance in the fierce market competition environment.