| 创新营销模式,推动造纸企业转型升级 |
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| 引用本文： | 羊少剑.创新营销模式,推动造纸企业转型升级[J].中华纸业,2009,30(19). |
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| 作者姓名： | 羊少剑 |
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| 作者单位： | 浙江正大控股集团 |
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| 摘 要： | 阐述了在金融危机下浙江正大控股集团通过创新营销模式,深化吕牌建设,公司业绩实现了突破性增长的现象,探讨了加强营销管理的重要举措.
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| 关 键 词： | 营销模式 调整产品结构 转型升级 品牌价值 |
The innovative marketing model pushes the transition and update of paper enterprise |
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| YANG Shao-jian.The innovative marketing model pushes the transition and update of paper enterprise[J].China Pulp & Paper Industry,2009,30(19). |
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| Authors: | YANG Shao-jian |
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| Abstract: | Under the background of the financial crisis,the measures taken by Zhejiang Zhengda Holding Group Co.,Ltd. like innovating marketing model and improving brand construction to increase enterprise's achievement were introduced. The main measures to enhance marketing management were also discussed. |
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| Keywords: | marketing model adjust product structure transition and update brand value |
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