| Abstract: | Two experiments, with 80 undergraduates, replicated and extended research by R. T. Croyle and J. Cooper (see record 1984-11595-001) indicating that cognitive dissonance involves physiological arousal. In Exp I, Ss wrote counterattitudinal essays under conditions of high or low choice and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only and regardless of effort, Ss showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Exp II, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Exp I, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When Ss were not given an attitude change opportunity, however, arousal did decline. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting. (47 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
