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Dimensions of favorable self-presentation.
Authors:Roth  David L; Snyder  C R; Pace  Lynn M
Abstract:Conducted 2 studies to examine the importance of the tactic used in presenting a favorable self-image (denying negative characteristics vs attributing positive characteristics) and to examine the perceived audience of the self-presentation (internal vs external) on responses to self-report personality items. In Study 1, 60 items were administered under low or high conditions of identifiability to 244 undergraduates. None of the items were found to be sensitive to the identifiability manipulation, which suggested that none of these items could be identified as being particularly sensitive to external audience concerns. In Study 2 with 156 undergraduates, confirmatory factor analyses indicated that the process of attributing positive characteristics to the self is somewhat independent from the process of denying negative characteristics. Self-esteem was positively correlated with the tendency to unrealistically attribute positive traits to the self, and self-conscious persons were less likely to unrealistically deny negative characteristics. Findings suggest that the process of attributing positive characteristics to the self is different from the process of denying negative traits. (29 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)
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