A study of the institutional forces influencing the adoption intention of RFID by suppliers |
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| Authors: | Ming-Chih Tsai Kee-Hung Lai Wei-Che Hsu |
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| Affiliation: | 1. Department of Marketing, National Chung-Hsing University, Taichung City, 402, Taiwan;2. Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong |
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| Abstract: | We extended the application of Roger's model for evaluating the institutional forces influencing the adoption intention of RFID by retailer's suppliers. Drawing on institutional theory, we examined how different institutional forces experienced by retailer's suppliers were related to their relational investment on inter-organizational information sharing. Data collected from 130 major Taiwanese suppliers was used in our empirical analyses. We found that relational investment was the most critical adoption factor, which also indirectly enhanced organizational readiness for technological adoption intention. From a Taiwanese perspective, our findings should be helpful in understanding what factors significantly impact the adoption of RFID technology. |
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| Keywords: | Diffusion of innovation Institution theory RFID Relational investment |
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