家具商场如何做到“人性化”

经济的发展带来了家具销售业的繁荣。近年来,国外家具销售企业的进驻使得家具销售行业的竞争日趋激烈,如何在竞争中脱颖而出便成为了一个决定企业存亡的问题。本文通过比较国内某家具城和宜家上海商场总结出家具销售企业应引起重视的几个方面,并在此基础上倡导企业将“以人为本”的理念应用到销售的各个环节。

Making a Human-oriented Furniture Emporium

China's furniture selling industry prospers with the development of economy. The recent immigrated foreign furniture selling enterprises challenged the already competitive local industry, so making a customer-friendly emporium seems to be crucial to promote selling. This paper compares Changsha Jingwanzi Furniture Mart with IKEA Shanghai Store from several aspects to persuade local enterprises to make human-oriented emporium to come out top in the industry.