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| 作者姓名： | Peter Pan |
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| 摘 要： | 新闻背景:ME&CITY,是美特斯·邦威在深交所上市后新推出的高端城市系列,包括三个系列,分别是Casual Chic精致休闲、Going Out时尚外出和Formal商务系列,同时搭配Accessories都市配件系列。美邦此次推出的ME&CITY城市系列筹划已有数年之久,两年前开始正式着手。新品牌将与原有美邦的校园感进行区隔,为逐渐长大的美邦消费者提供高性价比服装,同时ME&CITY也会以独立品牌的形式操作,这或许是美邦多品牌化的一个开始。且看各路专家如何点评。
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| 关 键 词： | 推出 新品牌 服装 城市 消费者 集团 思考方式 时尚 越狱 品牌规划 |
Can Me & City create a new Blue Sea For Meters Bonwe? |
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| Peter Pan.Can Me & City create a new Blue Sea For Meters Bonwe?[J].Textile Technology Overseas,2008(6). |
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| Authors: | Peter Pan |
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| Abstract: | High-end brand line Me & City from Meters Bonwe has 3 style series,Casual Chic,Going Out and Formal including accessories.It was planned for many years.It offers high-PPR products and wants to make different with Meters Bonwe Campus Line and its marketing and management will be done separately with Meters Bonwe brand.It tries to study from H&M and invites actor Wentworth Miller of Prison Break to be the speaker for the new brand.Will it be successful in brand culture building and marketing? |
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