| 基于旅行社产品的顾客价值驱动因素研究 |
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| 引用本文： | 王琴,康蓉. 基于旅行社产品的顾客价值驱动因素研究[J]. 西安邮电学院学报, 2010, 15(2) |
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| 作者姓名： | 王琴 康蓉 |
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| 作者单位： | 1. 亳州职业技术学院,管理系,安徽,亳州,236800;西北大学,经济管理学院,陕西,西安,710127
2. 西北大学,经济管理学院,陕西,西安,710127 |
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| 摘 要： | 旅游市场环境在不断变化,游客对旅行社满意度低,对旅行社顾客价值驱动因素进行深入分析是旅行社能在市场竞争中取得优势的关键。在分析旅行社产品的基础上,展开旅行社顾客价值驱动因素的研究,分析旅行社产品中的顾客价值驱动因素,以便旅行社创造新的顾客价值。
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| 关 键 词： | 旅行社产品 顾客价值 驱动因素 |
Research on the customer value driving factor based on the travel agency product |
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| WANG Qin,KANG Rong. Research on the customer value driving factor based on the travel agency product[J]. Journal of Xi'an Institute of Posts and Telecommunications, 2010, 15(2) |
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| Authors: | WANG Qin KANG Rong |
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| Affiliation: | WANG Qin1,2,KANG Rong2(1.Department of Management,Bozhou Vocational , Technical College,Bozhou 236800,China,2.School of Economics , Management,Northwest University,Xi'an 710127,China) |
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| Abstract: | The tourist market environment is changing unceasingly,the customer satisfaction degree to the travel agency is low.Analysing the travel agency customer value driving factor in depth is the key for the travel agency to achieve superiority in the market competition.On the basis of analysing the travel agency product, this paper researches on the travel agency customer value driving factor,analyses the customer value driving factor in the travel agency product,so as to help the travel agency to create new cus... |
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| Keywords: | travel agency product customer value driving factor |
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