产品外观设计感知差异的调查分析

以iPhone为例,从人格心理学个体差异的角度出发,调查分析了627名大学生对产品外观设计的感知差异。结果发现:女生比男生对产品的外观设计更敏感,文科生比理科生更敏感,三年级文科生又比二年级和一年级文科生更敏感,来自农村且家庭经济状况较差的学生对产品的外观设计更不敏感。据此提出:针对女性和年龄较大消费者的产品,在外观设计上更要注重细节与美观;而供理工科背景人士使用的产品,必须凸显粗犷与适用的外观设计风格;同时,企业应在经济发达与欠发达地区采取差异化产品外观设计。

Individual Differences in Perception of Product Appearance Design

The research of individual differences in perception of product appearance design is conducted by investigating 627 college students from the viewpoint of individual differences in personality psychology based on the subject of iPhone design. The results show girls are more sensitive than boys in the appearance of the product design, liberal arts students are more sensitive than science students, third-year liberal arts students more sensitive than second grade and first grade, while students from rural family with poor economic status are less sensitive. The results show products designed for women and older consumers should focus more on details and beauty, while the products for people with science and engineering background should highlight the rough design style. Enterprises should adopt differentiated product designs in developed and underdeveloped regions.