| 基于感知创业价值的大学生创业意愿形成模型 |
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| 引用本文： | 吴凌菲. 基于感知创业价值的大学生创业意愿形成模型[J]. 武汉理工大学学报, 2010, 0(1) |
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| 作者姓名： | 吴凌菲 |
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| 作者单位： | 上海师范大学旅游学院; |
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| 基金项目： | 欧盟Asia Link项目:CN/ASIA-Link/013(104-844) |
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| 摘 要： | 通过引入市场营销中的感知价值概念,从一个新的视角探讨大学生创业意愿的形成。经结构方程检验表明,感知创业价值是大学生创业意愿形成的直接前因,创业态度通过影响感知创业价值而对创业意愿的形成产生影响。
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| 关 键 词： | 创业意愿 感知创业价值 创业态度 |
Perceived Value of Entrepreneurship and Its Impact on University Student's Entrepreneurial Intention |
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| WU Ling-fei. Perceived Value of Entrepreneurship and Its Impact on University Student's Entrepreneurial Intention[J]. Journal of Wuhan University of Technology, 2010, 0(1) |
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| Authors: | WU Ling-fei |
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| Affiliation: | WU Ling-fei (College of Tourism,Shanghai Normal University,Shanghai,200234,China) |
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| Abstract: | Entrepreneurial activity begins with the formation of individual's entrepreneurial intention.Though not all individuals with entrepreneurial intention become entrepreneurs,the study of entrepreneurial intention still offers us a means to better explain and predict entrepreneurship.Previous researches studied the entrepreneurial intention from the aspects of situational influence and personal traits,instead of viewing it as an outcome of interaction between entrepreneurial activity and individuals.In this pa... |
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| Keywords: | entrepreneurial intention perceived value of entrepreneurship entrepreneurial attitude |
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