文化全球化语境下我国文化产业的转型升级

随着科学技术的高速发展,市场经济体制的普遍建立,全球化作为当代社会发展的必然历史趋势,与时俱进地不断渗透到人类的政治、经济、社会、文化诸领域,世界经济与文化"一体化"趋势日益明显。文化作为资源,开始进入市场,成为社会生产力中的一个重要组成部分。文化产业也以其巨大的经济和社会效益,成为世界各国争抢国际市场、提升国家竞争力、构建文化体系的重要战略高地。在我国大力发展文化产业的今天,从文化产业转型升级的角度出发,借鉴发达国家产业发展的成功启示,文化全球化语境下我国文化产业的路径选择,已成为我国文化产业必须面对和解决的重大理论课题和实践问题。

The Transformation and Upgrade of Chinese Cultural Industry in the Context of Cultural Globalization

Along with the development of the science technology and the establishment of the market economic system, globalization, an inexorable trend of this developing modern society, has been playing an important role in the realm of politics, economy, society and culture. The trend of globalization in both economy and culture has been more and more remarkable. Culture as a form of resources, has also entered the market and became an important part of the social productive forces. Cultural industry, due to its high social and economy benefit, has been employed by many countries as de-velopment strategy in occupying the global market, improving the national competitiveness and establishing the cultural＆amp;nbsp;system. It is an important theoretical and practice subject for the cultural industry of China to overcome the impact of the cultural globalization and more importantly, seize opportunity and meet challenge.