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收益管理在餐饮企业经营中的运用探讨
引用本文:张燕.收益管理在餐饮企业经营中的运用探讨[J].扬州大学烹饪学报,2005,22(4):35-39.
作者姓名:张燕
作者单位:四川师范大学,旅游学院,四川,成都,610066
摘    要:收益管理作为现代科学管理方法,在服务业中得到了广泛的应用.但目前餐饮企业对收益管理的认识还存在一定的不足,这是餐饮企业经营中一个急需解决的问题.为了更好地运用收益管理,餐饮企业应该从价格管理和顾客停留时间管理两个方面进行改进.

关 键 词:收益管理  餐饮业  差别定价法  餐饮管理
文章编号:1009-4717(2005)04-0035-05
收稿时间:2005-09-18

Discussion on the Application of Income Management to the Administration of Catering Enterprises
ZHANG Yan.Discussion on the Application of Income Management to the Administration of Catering Enterprises[J].Cuisine Journal of Yangzhou University,2005,22(4):35-39.
Authors:ZHANG Yan
Abstract:As a modern scientific management method income management has been widely applied in service industry. However, at the present time there exist certain disadvantages to the knowledge and application of income management for catering enterprises, which is a problem awaiting urgently to be solved in the administration of catering industry. In order to better the use of income management, catering enterprises should improve their administration in terms of pricing management and timing management for customers to stay in them.
Keywords:income management  catering industry  differential pricing  catering management
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