关于提升中石化石油装备营销能力的思考

中石化石油机械制造业要实现"十二五"奋斗目标,就必须要了解和把握石油机械设备市场营销的策略,优化和完善营销策略体系。在实践中,努力搞好市场营销工作:一是加强营销工作管理,夯实营销基础;二是不断推进技术进步,加快产品研发;三是重视品牌建设,拓展国内外两个市场;四是加强供应链和生产管理,强化质量管理意识;五是强化产品服务意识,注重市场开发。

On Upgrading Marketing Ability of SINOPEC Petroleum Equipment

To achieve the goal of the Twelfth Five-year Plan period,SINOPEC petroleum machine building industry must know and hold marketing strategy of petroleum machinery and optimize and perfect the system of marketing strategy.In practice,great efforts should be made in marketing management as follows： first is to intensify marketing control and lay a solid foundation for marketing;second is to constantly advance technological progress and speed up research and development of products;third is to focus on brand building and expand both domestic and international markets;fourth is to strengthen control over supply chain,output and quality;the last is to intensify products service consciousness and pay attention to market development.