| 试论中国电信业广告业务的开发 |
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| 引用本文： | 黄秋英,陈进.试论中国电信业广告业务的开发[J].通信与信息技术,2001(6). |
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| 作者姓名： | 黄秋英 陈进 |
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| 作者单位： | 南京邮电学院 江苏南京21003
(黄秋英)，广东省电信科学技术研究院 广州510630(陈进) |
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| 摘 要： | 通过对当前我国广告需求发展和电信企业客观实际的分析 ,提出了我国电信业开发广告业务的建议 ,探讨了该业务开发的必要性、可行性和重要意义后 ,就电信广告业务的开发战略和开发重点进行重点阐述 ,指出一些注意事项
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| 关 键 词： | 广告业务 移动WAD 卡式广告 |
Developing of advertising service obut China Telecom industry |
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| HANG Qiu ying ,CHEN Jin.Developing of advertising service obut China Telecom industry[J].Communication & Information Technology,2001(6). |
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| Authors: | HANG Qiu ying CHEN Jin |
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| Affiliation: | HANG Qiu ying 1,CHEN Jin 2 |
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| Abstract: | Based on the analysis of the development of advertising and the current situation of telecommnication corporalions,it is proposed in the paper theat telecommunlcation industry try to develop the advertising service.After discussing the feasibility and importance of the new service,this paper probes into the developing strategy and concernful parts of telecommunicarion advertising sorvice. |
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| Keywords: | advertising service WAD service card advcrtising |
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