Abstract: | Abstract— Super IPS (S‐IPS) technology has intrinsic advantages in several aspects required for TV applications. Particularly, the wide‐viewing‐angle property and fast gray‐to‐gray response time of S‐IPS LCDs are both necessary requirements for family and individual use for LCD TVs. Given these benefits and other advantages S‐IPS provides, LG.Philips LCD has developed high‐performance S‐IPS LCDs for TV, which have now become competitive with plasma‐display panels (PDPs), in addition to other modes of LCD TVs as well as CRTs. This article will discuss why S‐IPS technology is the leading choice for LCD‐TV applications. |