Social reference points.

Conducted 2 experiments in which a total of 324 undergraduates were asked to make similarity judgments about social concepts, varying the direction of the comparison specified by the question. Asymmetries in rated similarity were used to diagnose concepts that function as habitual reference points. In Exp I, after completing the Self-Monitoring Scale, Ss were asked to make directional judgments about themselves vs a friend along various dimensions (social and physical). Ss were found to rate a friend as more similar to themselves than vice versa along both social and physical dimensions, suggesting that the self served as a reference point. In Exp II Ss made global similarity comparisons between themselves and typical examples of various social stereotypes. Directional asymmetries were inversely related to the extent of Ss' knowledge about the stereotypes: The self acted as a reference point with respect to stereotypes with few known attributes but not with respect to those with many attributes. The relation between level of self-monitoring and asymmetry effects was weak and inconsistent in both experiments. Results suggest that concepts serving as social reference points vary across judgment contexts in accord with general cognitive models of similarity comparisons. (20 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)