| 代理商论道市场变奏 |
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| 引用本文： | 石强.代理商论道市场变奏[J].今日工程机械,2012(15):48-59. |
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| 作者姓名： | 石强 |
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| 摘 要： | 当前,中国工程机械市场一直在低谷徘徊,代理商都面临着巨大的压力。尤其是以新机销售为主要盈利模式的企业,都切实地感受到了市场急剧变奏带来的严峻考验。告别销量为王的时代,代理商应该如何把握新形势下的市场脉搏?代理商的盈利模式究竟是什么?向工程机械后市场转型能否解决代理商持续发展的难题?代理商群体未来的机遇与挑战又在哪里……
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| 关 键 词： | 代理商 中国工程机械 盈利模式 机遇与挑战 持续发展 新形势 变奏 市场脉搏 市场转型 企业 |
Dealers Talking About Market Variations |
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| Abstract: | At present, China construction machinery market has been wandering in the lows, agents are facing great pressure. Especially to the enterprises that take sales as the main profit model, all feel the market with a sharp variation severe test. Say goodbye to the days of king sales, the agent should be how to grasp the pulse of the new situation of the market? How to construct and evolve the profit pattern of agent? After the transformation to the engineering machinery market can solve the problem of agency sustainable development? Where are the future opportunities and challenges of agent group...... July 2012, the DCCCM and our magazine jointly hold "2012 year China construction machinery elite agent hot BBS" in Yanji, Jilin province, many Chinese mechanical engineering elite agent in Changbai mountain feet, discuss about industry development situation, talk market variation of policy measures. |
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