Activating constructive employee behavioural responses in a crisis: Examining the effects of pre‐crisis reputation and crisis communication strategies on employee voice behaviours

This study explores how organizational management can promote employee voice behaviours, as positive behavioural reactions with constructive ideas, in responding to organizational crisis. Using an experimental study (N = 640) among full‐time employees in the United States, the study found that pre‐crisis internal reputation and crisis communication strategies—accommodative response and stealing thunder—positively and directly affected constructive employee voice behaviours in a crisis situation. Furthermore, the study revealed how post‐crisis internal reputation mediates the influences of pre‐crisis internal reputation and stealing thunder on positive/constructive and negative/destructive employee voice behaviours. The findings of this study contribute to the theoretical development of crisis communication in the internal context of an organization, especially with respect to employee voice behaviours. The study also highlights an important practical implication for crisis managers who can activate and promote positive employee behaviour voices, thereby influencing leadership's strategic decision‐making in an organizational crisis.