论民族文化在现代包装设计中的应用

世界上每一个民族都有各自的文化,影响到了人类生活的方方面面.现代包装设计中已体现出各种民族文化现象,设计与文化这两个不同的概念之间的界限也已日趋模糊.根据现代包装设计与民族文化之间的相互作用,从设计的表现形式--包装文字、包装图形、包装色彩、包装材料等4方面来分析民族文化在现代包装设计中的应用,结合与时俱进的文化理念,在积极发扬民族文化的同时,大力发展引进现代文化,深入探讨新型的包装设计文化系统.

The Application Of National Culture in Modern Packaging Design

Every nationality in the world has its own culture, and every aspect of human life has been influenced. The modern packaging design embodies several of culture phenomena, and the boundary of the two conceptions between the design and the national culture is more and more vague. On the grounds of the interaction between the modern packaging design and the national culture, the application of national culture in the modern packaging design is introduced by the packaging characters, packaging figure, packaging color and packaging wrappings. Meanwhile, combining the cultural idea of growing with each passing hour, while developing national culture, the modern culture is developed thoroughly, the new-type cultural system of packaging design is discussed thoroughly.