| 公共关系在企业管理中价值实现的探析 |
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| 引用本文： | 杨丹. 公共关系在企业管理中价值实现的探析[J]. 武汉工业学院学报, 2007, 26(2): 96-98 |
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| 作者姓名： | 杨丹 |
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| 作者单位： | 武汉工业学院,人文科学系,湖北,武汉,430023 |
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| 摘 要： | 随着全球经济一体化的推进，企业间的竞争，已呈现为全球范围内展开的核心能力的较量。认为企业的核心能力主要体现为经营管理战略的谋划和实施；公共关系的科学理论及管理手段，在现代企业管理中占据着越来越重要的位置；并就公共关系在企业管理中的特殊作用及价值作一探析。
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| 关 键 词： | 公共关系 核心竞争力 品牌战略 管理手段 |
| 文章编号： | 1009-4881（2007）02-0096-03 |
| 收稿时间： | 2006-12-15 |
| 修稿时间： | 2006-12-15 |
ANALYSIS OF VALUE REALIZATION ON PUBLIC RELATIONS IN THE MODERN CORPORATION MANAGEMENT |
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| YANG Dan. ANALYSIS OF VALUE REALIZATION ON PUBLIC RELATIONS IN THE MODERN CORPORATION MANAGEMENT[J]. Journal of Wuhan Polytechnic University, 2007, 26(2): 96-98 |
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| Authors: | YANG Dan |
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| Affiliation: | Deparment of Humanities, Wuhan Polytechnic University, Wuhan 430023 ,China |
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| Abstract: | With the promotion of economic globlization the competition among firms has depend much on the core capability Apparently it relies on the implement ation and sceheme of the management and administration strategy. Therefore the scientific theory and management measures of public relations play a more and more important role in the modem corporation management. The thesis tries to analyse the special function of public relationes in the modem corporation management. |
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| Keywords: | public relations core competition capability grand-brand strategy management measures. |
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