| 滩头木版年画在特产包装设计中的运用 |
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| 引用本文： | 赵玲,陈飞虎,张瑶艳. 滩头木版年画在特产包装设计中的运用[J]. 包装工程, 2017, 38(22): 103-106 |
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| 作者姓名： | 赵玲 陈飞虎 张瑶艳 |
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| 作者单位： | 湖南大学,长沙,410082;湖南大学,长沙,410082;湖南大学,长沙,410082 |
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| 摘 要： | 目的探讨滩头木版年画在其特产包装设计中的运用。方法通过对滩头木版年画艺术特色,以及年画与特产包装设计之间的契合性分析,结合设计实例阐述滩头木版年画的造型、构图、色彩语言在特产包装设计中的运用方法。结论将滩头木版年画融入当地特产包装设计,既有效提升特产包装的地域性与趣味性,增强特产的购买吸引力,又对滩头木版年画的传承和保护,以及现代设计工作的创新具有重要的开拓与实践意义。
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| 关 键 词： | 滩头木版年画 特产 包装设计 创新运用 |
| 收稿时间： | 2017-08-01 |
| 修稿时间： | 2017-11-20 |
Application of Tantou Woodcut Painting in Local Products Packaging Design |
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| ZHAO Ling,CHEN Fei-hu and ZHANG Yao-yan. Application of Tantou Woodcut Painting in Local Products Packaging Design[J]. Packaging Engineering, 2017, 38(22): 103-106 |
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| Authors: | ZHAO Ling CHEN Fei-hu ZHANG Yao-yan |
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| Affiliation: | Hunan University, Changsha 410082, China,Hunan University, Changsha 410082, China and Hunan University, Changsha 410082, China |
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| Abstract: | It aims to discuss the application of the Tantou Woodcut paintings in local products packaging design. It analyzes the artistic features of Tantou Woodcut painting and the coherence between Woodcut painting and local products packaging design; combinedg with examples in design, it illustrates the application of Woodcut paintings shape, composition, color in local products packaging design. The Tantou Woodcut painting has been successfully merged into local products packaging design. It not only effectively enhances the regionality, interestingness and attractiveness of local products; but also provides inheritance and protection for Tantou Woodcut painting . It is of great practical and groundbreaking significance to innovative modern design. |
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| Keywords: | Tantou woodcut painting local products packaging design innovative application. |
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