| 服装品牌终端视觉形象探讨 |
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| 引用本文： | 汤洁,陈衍夏,吴晶. 服装品牌终端视觉形象探讨[J]. 纺织科技进展, 2007, 0(1): 91-93 |
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| 作者姓名： | 汤洁 陈衍夏 吴晶 |
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| 作者单位： | 四川大学,轻纺与食品学院,四川,成都,610065;四川大学,轻纺与食品学院,四川,成都,610065;四川大学,轻纺与食品学院,四川,成都,610065 |
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| 摘 要： | 服装品牌终端视觉形象的创建成为服装营销策略中越来越重要的一个部分。终端视觉形象包括软终端和硬终端，二者相互影响，缺一不可。为了获得更高质量的视觉形象，卖场设计的生命周期越来越短，整体空间饱和度越来越低，创造一个极具诱惑的氛围，已成为服装品牌终端视觉形象的发展趋势。
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| 关 键 词： | 服装品牌 终端视觉形象 营销策略 |
| 文章编号： | 1673-0356（2007）01-0091-03 |
| 修稿时间： | 2006-10-13 |
Research on terminal visualized effect for dress brand |
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| TANG Jie,CHEN Yan-xia,WU Jing. Research on terminal visualized effect for dress brand[J]. Progress in Textile Science & Technology, 2007, 0(1): 91-93 |
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| Authors: | TANG Jie CHEN Yan-xia WU Jing |
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| Affiliation: | Collage of Light Industry, Textile and Food of Siehuan University, Chengdu 610065,China |
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| Abstract: | Founding the terminal visualized effect for Dress brand has become a more and more important part of Dress marketing strategies.Ter-minal visualized effect includes soft terminal and hard terminal,both of which connect and also influence each other closely.In order to reach the objec-tive of a comparatively higher quality visualized effect,the lifecycle of sale places' design should become shortened,and the degree of saturation of whole space should reduce as well.So creating an extremely attractive surroundings has already become a trend of terminal visualized effect for Dress brand. |
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| Keywords: | dress brand terminal visualized effect marketing strategy |
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