| 动画广告塑造品牌模式及原则研究 |
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| 引用本文： | 郑志荣. 动画广告塑造品牌模式及原则研究[J]. 艺术与设计．数码设计, 2007, 0(2) |
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| 作者姓名： | 郑志荣 |
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| 作者单位： | 同济大学传播与艺术学院 |
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| 摘 要： | 动画广告是现今企业在品牌塑造过程中运用的一种重要手段。本文通过对企业运用中的大量实例为基础进行分析归纳出动画广告在品牌塑造过程中的三种实战模式。通过对之进行优劣分析,总结出一些指导原则。简要分析动画广告的产业适用范围。
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| 关 键 词： | 动画广告 品牌 模式 原则 |
Researches the Modes and Principles of Animation Advertising in Shaping Brand |
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| ZHENG Zhirong. Researches the Modes and Principles of Animation Advertising in Shaping Brand[J]. Art And Design, 2007, 0(2) |
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| Authors: | ZHENG Zhirong |
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| Affiliation: | ZHENG Zhirong |
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| Abstract: | Animation advertising is an important tool to use in the process of shaping brand now.Based on the examples of the use of the animated advertisements,this thesis analyzes and summarizes the three combat modes in shaping brands.By waged quality analysis is carried out some guiding principles.Then there is a brief of the analysis of the range industry application about animation advertising. |
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| Keywords: | animation advertising brand mode principle |
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