| IPTV增值业务发展策略探讨 |
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| 引用本文： | 张彦翔. IPTV增值业务发展策略探讨[J]. 电信网技术, 2009, 0(5): 39-41 |
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| 作者姓名： | 张彦翔 |
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| 作者单位： | 流媒体网; |
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| 摘 要： | 增值业务将是IPTV的重要组成部分和未来发展重心。但从近几年的发展来看,增值业务还有较长的路要走,还有很多问题需要在发展中不断调整。本文从业务定位、业务收入、业务形态3个方面介绍了IPTV的增值业务。
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| 关 键 词： | IPTV 增值业务 业务定位 业务形态 |
Discussion on the Strategy of IPTV Value-added Service Development |
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| Abstract: | Value-added services(VAS)constitute the fundamental portion of IPTV,it is the most important direction for IPTV further development,though there is a long way to go.Many problems should be solved.This article discusses three aspects of IPTV VAS including the market positioning,business model and service pattern of VAS. |
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| Keywords: | IPTV Value-added services market positioning service pattern |
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