| 产品包装在广告传播媒介里的角色演绎 |
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| 引用本文： | 王安霞,杨眉.产品包装在广告传播媒介里的角色演绎[J].包装工程,2009(11). |
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| 作者姓名： | 王安霞 杨眉 |
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| 作者单位： | 江南大学; |
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| 摘 要： | 从广告传播学的角度,分析了产品包装作为媒介的可能性,以及产品包装媒介的优缺点,引导业界从另一种视点思考包装的价值。
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| 关 键 词： | 媒介 产品包装 广告传播媒介 广告信息 |
Role of Product Packaging in Advertising Media |
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| WANG An-xia,YANG Mei.Role of Product Packaging in Advertising Media[J].Packaging Engineering,2009(11). |
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| Authors: | WANG An-xia YANG Mei |
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| Affiliation: | WANG An-xia,YANG Mei(Jiangnan University,Wuxi 214122,China) |
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| Abstract: | The possibility of product packaging to work as media was analyzed from the perspective of advertising communication.The advantages and disadvantages of packaging media were discussed.The purpose was to guide the industry to consider the value of packaging from another point of view. |
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| Keywords: | media product packaging advertising media advertising information |
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