| “英雄”的出口之道 |
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| 引用本文： | 王惠珍. “英雄”的出口之道[J]. 上海轻工业, 1997, 0(1) |
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| 作者姓名： | 王惠珍 |
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| 作者单位： | 上海英雄股份有限公司 200333 |
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| 摘 要： | 产品走出国门,要闯过许多“关”,上海英雄股份有限公司用他们自己独有出口之道,跨出国门,在国际大市场激烈竞争之中赢得了一席之地。
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| 关 键 词： | 转变运行机制 提高国际竞争力 争创国际名牌 按照国际营销规律 |
Hero"'s Export Channels |
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| Wang Huizhen. Hero"'s Export Channels[J]. Shanghai Light Industry, 1997, 0(1) |
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| Authors: | Wang Huizhen |
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| Affiliation: | Wang Huizhen |
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| Abstract: | In order to break into the world market, products must break through not a few "strategic passes." Shanghai Hero Co., Ltd. uses its own exclusive export channels to win a market share in the keen competition of the vast world market. |
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| Keywords: | Conversion of operational mechanism Enhancement of international competitive power Striving to create world-famous brand According to the international marketing law |
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