| 基于企业文化的勘察设计企业品牌管理 |
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| 引用本文： | 郝婕. 基于企业文化的勘察设计企业品牌管理[J]. 工程建设与设计, 2014, 0(9): 167-169 |
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| 作者姓名： | 郝婕 |
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| 作者单位： | 中铁二院工程集团有限责任公司,成都610031 |
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| 摘 要： | 界定品牌管理与企业文化概念、明确联系与区别以及以企业文化打造品牌的重要意义,以实例阐述将企业文化融入品牌战略制定、品牌要素设计、品牌推广与维护以及品牌延伸等管理流程的有效途径。
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| 关 键 词： | 品牌管理 企业文化 勘察设计企业 |
Corporation Culture Based Brand Management of Survey and Design Company |
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| HAO Jie. Corporation Culture Based Brand Management of Survey and Design Company[J]. Construction & Design for Project, 2014, 0(9): 167-169 |
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| Authors: | HAO Jie |
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| Affiliation: | HAO Jie (China Railway Eryuan Engineering Group Co. Ltd., Chengdu 610031, China) |
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| Abstract: | Based on definition of brand management and corporate culture, this article demonstrates a way to enhance brand management combined with corporate culture in the process of strategy establishment, design of brand elements, brand promotion and maintenance, and brand extension. |
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| Keywords: | brand management corporation culture survey and design company |
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