| 从儿童的消费心理分析儿童用品包装设计的要点 |
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| 引用本文： | 孟庆红.从儿童的消费心理分析儿童用品包装设计的要点[J].包装工程,2009,30(4). |
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| 作者姓名： | 孟庆红 |
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| 作者单位： | 河南大学,开封,475001 |
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| 摘 要： | 从儿童的消费心理特点入手,分析了儿童用品包装设计的色彩、图形、外观等视觉要素及安全要素,目的在于设计出符合这一特殊消费群体需求的包装设计.
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| 关 键 词： | 儿童消费心理 包装设计 |
Analysis of the Essential of Children's Article Packaging Design Based on Children's Consumption Psychology |
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| MENG Qing-hong.Analysis of the Essential of Children's Article Packaging Design Based on Children's Consumption Psychology[J].Packaging Engineering,2009,30(4). |
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| Authors: | MENG Qing-hong |
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| Affiliation: | MENG Qing-hong(Henan University,Kaifeng 475001,China) |
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| Abstract: | The visual elements and safety elements of children's article packaging design were analyzed from the characteristics of children's consumption psychology.The purpose was to provide reference for children's article packaging design to meet the demand of this special consumer group. |
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| Keywords: | children's consumption psychology packaging design |
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