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Effects of subsequent performance on evaluations of previous performance.
Authors:Murphy  Kevin R; Gannett  Barbara A; Herr  Barbara M; Chen  Judy A
Abstract:Tested the hypothesis that subsequent performance levels would bias the recall and evaluations of a ratee's previous level of performance with 183 undergraduates, who rated 3 videotaped lectures in either immediate or delayed rating conditions. The 1st videotape depicted an average level of performance and was followed by either 2 good lectures or 2 poor lectures. A significant performance level?×?time of rating interaction was found, in which memory-based ratings were biased in the direction of subsequent performance (i.e., when there was a delay between observation and rating, Ss who had seen an average lecture followed by good lectures rated that average lecture more favorably than did Ss who had seen that same lecture followed by poor lectures). It is suggested that raters are biased in favor of recalling behaviors that are consistent with their general impression of a ratee and that subsequent performance may systematically alter the rater's recall of the ratee's previous behavior. (23 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)
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