探究包装设计中品牌形象的传承

以PEHCHAOLI的包装设计为例,论述了品牌形象在包装设计中的重要性与必要性。针对目前PEHCHAOLI包装设计的现状与不足,进行品牌形象的发展与产品包装设计方法的策略性构建,并在此基础上结合可持续设计理念尝试探索品牌包装的再设计并对实现品牌文化的传承与应用的可行性,进而提出将可持续设计与再设计理念导入进品牌形象设计中的方法与流程。

The Inheritance of Brand Image in Packaging Design

It discussed the importance and necessity of brand image in packaging design,taking PEHCHAOLIN for example.According to the status and shortage of PEHCHAOLIN packaging design,it analyzed the strategic construction of the development of brand image and the design methods of product packaging.Based on the re-design of brand packaging combined with the sustainable design concept and the feasibility of the inheritance and implication of brand culture,it proposed the method of inducing the sustainable design and redesign concept into brand image design.