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| 略论绿色营销及其实施对策 | |
| 引用本文： | 彭攀,唐花英,郭国化. 略论绿色营销及其实施对策[J]. 武汉理工大学学报(信息与管理工程版), 2006, 28(5): 127-130 |
| 作者姓名： | 彭攀 唐花英 郭国化 |
| 作者单位： | 1. 武汉理工大学,文法学院,湖北,武汉,430070 2. 武汉理工大学,政治与行政学院,湖北,武汉,430063 3. 武汉理工大学,物流工程学院,湖北,武汉,430063 |
| 摘 要： | 介绍了绿色营销的概念,论述了企业推行绿色营销是企业发展的必然选择。同时对绿色营销实施的现状问题及其对策进行了思考,提出绿色营销的实施需要政府引导、需要绿色教育先行、需要加大排污收费力度和绿色科技做支撑。 |
| 关 键 词： | 可持续发展 绿色营销 消费壁垒 |
| 文章编号： | 1007-144X（2006）05-0127-04 |
| 收稿时间： | 2005-12-15 |
| 修稿时间： | 2005-12-15 |
Green Marketing and Its implementation Countermeasure |
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| PENG Pan,TANG Huaying,GUO Guohua. Green Marketing and Its implementation Countermeasure[J]. Journal of Wuhan University of Technology(Information & Management Engineering), 2006, 28(5): 127-130 | |
| Authors: | PENG Pan TANG Huaying GUO Guohua |
| Affiliation: | Assoc. Prof. ; School of Arts and Law, WUT, Wuhan 430070, China |
| Abstract: | The idea of the green marketing is introduced.It is analyzed that the implementation of the green marketing is a necessary choice of enterprises.Current situation of the green marketing,existing problems and the countermeasures are discussed.It is proposed that the implementation of green marketing needs the government to lead,needs the green education to go ahead of the rest,needs to devote more efforts to charging in pollution and needs support with green science and technology. |
| Keywords: | sustainable development green marketing consumption bulwark |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |