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Drivers of high‐involvement consumers' intention to buy PDO wines: Valpolicella PDO case study |
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| Authors: | Roberta Capitello Lara Agnoli Diego Begalli |
| Affiliation: | Department of Business Administration, University of Verona, San Pietro in Cariano, Verona, Italy |
| Abstract: | |
| Keywords: | intrinsic quality Protected Designation of Origin wine consumer perception intention to buy |