| 用玫瑰打造兰蔻品牌 |
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| 引用本文： | 霍爱萍.用玫瑰打造兰蔻品牌[J].日用化学品科学,2006,29(7):33-35. |
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| 作者姓名： | 霍爱萍 |
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| 作者单位： | 太原理工大学,山西,太原,030001 |
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| 摘 要： | 追溯了法国化妆品品牌兰蔻的发展历史以及兰蔻品牌的成功之路。论述了兰蔻在中国的品牌战略定位及营销策略。目前，兰蔻的事业已延伸到护肤品、彩妆品和香水3个领域，遍布140多个国家。兰蔻以优美的品牌形象专柜以及专业、亲切的销售一条龙服务赢得了消费者良好的口碑。
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| 关 键 词： | 化妆品 品牌 兰蔻 营销 策略 |
| 文章编号： | 1006-7264(2006)07-0033-03 |
| 收稿时间： | 2006-05-24 |
| 修稿时间： | 2006年5月24日 |
Lanc(o)me: rose founded cosmetic brand |
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| HUO Ai-ping.Lanc(o)me: rose founded cosmetic brand[J].Detergent & Cosmetics,2006,29(7):33-35. |
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| Authors: | HUO Ai-ping |
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| Affiliation: | Taiyuan Technical University, Taiyuan 030001, China |
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| Abstract: | The development history of France cosmetic brand Lancome as well as its market successful manage way are reviewed. The brand game orientation of Lancome and the market strategy in China are related. At present, the business of Lancome has extended into skin care, color cosmetic and fragrance category, spread in more than 140 countries. Laneome has won the recognition in Chinese consumers with its brand visualized shoppe and the professional, kindness sale services. |
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| Keywords: | cosmetic brand LancSme market strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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